As CEO of Stu Friedman Associates – a nationally acclaimed executive coaching and training consultancy – Stuart has focused on advancing business results for his clients, such as Apple Computer, Nissan, Genentech, Sony, Coldwell Banker and Microsoft.

During his 40 years in the high tech industry, Stuart Friedman has cultivated his passion for international travel and world cultures. He has held executive management positions in sales, marketing, and business development at established firms such as Texas Instruments, Intel and Honeywell, as well as numerous startup companies.

As vice president and general manager at Terayon Communication Systems, Friedman was directly responsible for the company’s broadband subscriber products. Through his ability to motivate, negotiate, and lead a multicultural organization with international alliances, he was able to grow the business from an unprofitable $20M product line to a $100M profitable division. As a result, Terayon became the industry’s second largest cable modem vendor after Motorola.

Friedman’s initial consulting practice leveraged this success, focusing primarily on strategic selling, market development, and ‘go to market’ strategies. Over time, it became clear that his familiarity with cross-cultural dynamics played a critical role in his clients’ success. At their request, he expanded his consulting activities to include cross-cultural advising and training. With his experiences in sales, marketing and general management, Stuart helps his clients improve business processes through providing cross-cultural competence across all operations within the corporation, improving their presentation skills, writing executive resumes that stand out from other equally qualified candidates, and greater success with job interviews.